Cookie and Privacy Policy

1. Introduction

This website uses cookies to improve your browsing experience and to provide personalized advertising content. In accordance with Belgian and EU privacy regulations (GDPR), we only activate non-essential tracking cookies after you have provided your explicit consent.

2. Categorization of Cookies

We distinguish between two main categories of cookies on our website:

• Technically Essential Cookies: These are strictly necessary for the website to function (e.g., security, load balancing). They cannot be disabled. ●
• Marketing & Remarketing Cookies: These cookies track your behavior across our website and other platforms to build a profile of your interests. This allows us to show you targeted advertisements on third-party networks.

3. Detailed Overview of Marketing Tools

By accepting "Marketing Cookies," you consent to the use of the following tools:

Tool Google Analytics (GA4) Meta Pixel Provider Google LLC Meta Platforms, Inc. Purpose We use GA4 not only for website statistics but also for Google Ads Remarketing. This allows us to show you personalized ads on Google Search, Display, and YouTube based on your visit to our site. Tracks conversions and builds custom audiences for retargeting on Facebook and Instagram. TikTok Pixel TikTok Technology Ltd. Measures the performance of our TikTok ad campaigns and allows us to reach you with personalized content on TikTok.

4. Data Sharing and Transfers

Data collected through these pixels is shared with Google, Meta, and TikTok. These providers may link your website behavior to your existing accounts on their platforms. Please note that your data may be transferred to and processed in the United States.

5. Managing Your Consent

You can withdraw or modify your consent at any time via the "Cookie Settings" link in our footer. If you reject Marketing Cookies, we will no longer track your visits for advertising purposes, and you will see less relevant ads.